8/15/2023 0 Comments Dont trash it cash it![]() However, both believe that their businesses would be less successful if they had chosen more straightforward production routes. Wright and Auria spend more on manufacturing due to their unusual supply and production processes. Whereas competing brands can shop around for the cheapest materials, green businesses are restricted to sustainably sourced goods that often come at a premium. Helping to tackle the waste epidemic is an admirable goal for a small business, but it usually comes at a price. During a visit to the Econyl production facility in Italy, Auria documented how the material is made by posting video snippets on Snapchat. It has incorporated its sustainability credentials into its brand. By collaborating with other ethical brands such as EMG and Dr Noki, Auria has become a recognised name in the growing backlash against fast fashion, which produces roughly £140m (pdf) of waste every year in the UK alone. With this damage in mind, a class upcycling project drew Auria’s attention to the possibilities of reusing old fabrics to create something new and attractive.ĭebuting at London Fashion Week’s sustainability-focused show Estethica in 2012, Auria attracted high-profile stockists including Urban Outfitters and Yoox. A 2011 report by Wrap (the Waste and Resources Action Programme) found 5% of the UK’s total annual carbon and water footprints result from clothing consumption. Most environmental damage created by the sector comes from the use of energy and toxic chemicals (pdf). She learned about the devastating environmental impact of textile manufacturing while studying at the London College of Fashion. Photograph: Jarek KotomskiĪuria says: “Making a difference to the environment is incredibly important to me, but I also knew that people wouldn’t buy something for the beach that they didn’t feel good wearing.” The regenerated nylon fabric is made by melting down discarded fishing nets and other marine debris, extracting the pure polyamide (proteins) and weaving it into a new material.Īuria swimwear. Founder and designer Diana Auria uses Italian firm Econyl to create her garments. ![]() Women’s swimwear brand Auria is also focused on customer tastes, while running a sustainable production process. Humberstone says: “It has good green credentials and a great story, but first and foremost it’s about the delicious gelato.” One of her clients, Gray’s Farm, which produces gelato, prides itself on animal welfare and sustainable business practices. He’s also secured listings at Harvey Nichols, Greene King pubs and Claridge’s hotel.Ī positive ethos can be powerful for building brand awareness, but Humberstone says product quality is still the most important factor for consumers. Wright’s approach has helped him forge valuable business connections, including with London restaurant chain Honest Burgers. The company also donates 10% of its profits to eco-focused social enterprises such as Father Nature, which carries out community growing projects, and Cultivate London, an urban farm which trains unemployed young people. More than 100 apple donors play their part in the cider-making process, each helping to spread the word about Hawkes’ products via word of mouth. These donated apples are blended with premium quality fruit to create a consistent brew each time. Hawkes allows anyone to trade their unwanted fruit for bottles of cider at the company’s base in Forest Gate, giving Wright a plentiful supply of ingredients (roughly eight tonnes last year, which he intends to double in 2016). ![]() ![]() In the 2015 Nielsen Global Sustainability report, 66% of consumers said they were willing to pay more for sustainable brands – this was up from 55% in 2014. They are helped along by events such as World Environment Day, which has spread public awareness about the need to shop responsibly.įiona Humberstone, a branding expert who works with eco-friendly businesses, says consumers are savvier than ever about sustainability. If this data is unavailable or inaccurate and you own or represent this business, click here for more information on how you may be able to correct it.With around 200m tonnes (pdf) of waste produced in the UK each year, resourceful small business owners like Wright have found innovative ways to turn the trash into cash. VIEW ADDITIONAL DATA Select from over 115 networks below to view available data about this business. ![]()
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