8/13/2023 0 Comments Notion logo![]() ![]() Quickly construct your media kits from the elements stored in this Brand Book template, and update them accordingly as your files and assets get updated. High-resolution photos of your products or team.A list of recent news and press coverage.A media kit is a document (usually a one or two pager) that contains all the information a journalist or blogger would need to write about your company. If you work in PR or marketing, you know how important having an up-to-date media kit on hand can be. This brand book template also doubles as (or can help you quickly construct) media kits. If you're interested in trying out the template, you can find it here. Hopefully this gives you a better idea of what goes into a brand book, and how you can use Notion to create your own. Specify when and how to use headlines, subheads, and body copy. Include font families, weights, and styles that work well together and complement your logo. Your typography choices should be in line with the overall tone of your brand. Include guidelines for imagery and which types of photos to use (and avoid) in different situations. Your photography should be on-brand and consistent with the overall aesthetic of your website and other marketing materials. Be sure to include clear spacing and size specifications. Include a high-res version of your logo here, along with any alternate versions or lockups. Your logo is one of the most important elements of your visual identity. This is the section where you'll upload all the files and specifications related to your visual identity. Your design assets include everything from logos and color palettes to photography and typography guidelines. Choose a small handful of values that truly reflect what your brand stands for, and make sure everyone in your organization is aware of them. Your brand values are the guiding principles that inform everything you do as a company. It's more long-term than your mission, and can help provide guidance and direction when making decisions about your brand. Your vision statement is a description of how your business envisions a world with your core mission solved. It should be something that everyone in your organization can rally behind. In my speeches, I mainly focused on professional motivation and in-house entrepreneurship.Your mission statement should be a brief, clear and focused articulation of your brand's purpose. I spoke at more than 300 events in universities, companies, and institutions in the past ten years, touching more than 40 thousand people. ![]() After publishing four courses in Turkish in 3 years, I decided to focus his efforts on English-speaking communities, trying to find like-minded people and expanding my network. My hunger for knowledge pushed me to create online courses in 2016. Since then, I am a freelancer, living with my wife and our only son, mostly in Bodrum. I founded what people called “Mashable of Turkey” in 2010 and sold it to his competitor in 2014. I started five businesses throughout my career, failed in four. My favorite books are about anthropology, sociology, and politics. I have a background in visual communication design and writing.Īs a believer in continuous learning, I'm an avid reader, reading a book a week. I worked with more than 140 brands, creating data-driven marketing and advertising strategies. Before choosing freedom in my life and work, I was in advertising. ![]()
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